UGC creator rates

Most rate guides you will find online are written by companies that sell UGC to brands or run creator marketplaces. That does not make them wrong, but it does mean the numbers come from different pools of deals, measured in different ways. Below are the published figures we could check, who published them and when, followed by what actually moves the price.

The published figures

The sources broadly agree on a center of gravity around $150 to $200 for a single short video from a creator with some experience. They disagree on the spread. Insense's own article gives two different ranges in two places. Influee does not say where its averages come from. Billo's tiers come from a third-party guide it cites rather than its own data. Collabstr's figure is the only one tied to a stated sample, and it reflects deals on one marketplace, not the whole market.

Collabstr also reported that the share of creators offering UGC rose from 26 to 66 percent in a year, alongside the 44 percent fall in average rates. More supply, lower prices. If you are starting now, expect the low end at first.

What changes the price

The base rate buys the video. Almost everything else is priced on top.

Usage rights

Usage is the right to put your video somewhere. Organic usage means the brand posts it on its own accounts, site or emails. Paid usage means the brand spends money to run it as an ad. Paid usage is worth more because the brand is putting budget behind your face.

Insense says paid usage often adds 30 to 100 percent of the base fee depending on the term, and that a full buyout can cost 100 to 150 percent more than the base fee. Influee puts usage rights at 30 to 50 percent of the base rate. Billo says licensing and allowlisting "can easily double or triple costs" but does not attach a dollar figure. These do not line up neatly, which is the honest state of the market. The usage rights and whitelisting page explains how to write the terms.

Whitelisting and creator-handle ads

Whitelisting, also called allowlisting, lets the brand run ads that appear to come from your account, through TikTok Spark Ads or Meta partnership ads. Insense says many creators charge this as a monthly fee on top of the base rate. Influee puts it at 30 percent of the base rate per month. It is separate from usage because your name and account are attached to the ad.

Raw footage, hooks and revisions

On revisions, no source we checked publishes a standard fee. Most creators include one round and charge for more, or charge for any change that amounts to a new brief. Write the number of included rounds into every agreement.

For comparison: influencer posting rates

When a creator posts to their own account the price is set by audience, not footage. Billo cites the Collabstr 2025 report for average collaboration prices of about $364 on Instagram, $350 on TikTok and $675 on YouTube. Those are for posted content, not UGC deliverables, and they include creators with large followings.

How to set your own rate card

1. Pick a base rate per video that includes one finished edit, captions and one round of revisions. Starting creators usually sit at the lower end of the ranges above.
2. Price organic usage into the base for a stated term, often 30, 60 or 90 days, or 12 months.
3. Price paid usage separately by term, and price a perpetual buyout as a multiple, not a small add-on.
4. Price whitelisting monthly.
5. List add-ons: extra hooks, raw footage, rush, extra revision rounds.
6. Offer a bundle for three or five videos, because brands testing ads buy in batches.

Then hold it. Brands negotiate, and the easiest way to underprice a deal is to agree to unlimited paid usage forever inside a base rate. Remember too that US self-employment income above $400 a year triggers self-employment tax, so the rate you quote is not the rate you keep.

Health and fitness specifics

Health and wellness briefs carry more rules than most, which takes time: no unsupported claims, no before and after shots on some platforms, careful wording around weight loss. The health and fitness UGC rules page lays them out. Price for the extra script work if a brief needs it.

For Peptide AI specifically, compensation is agreed per project after you apply. There is no public rate card. If you track your training, food or health data and want to make content about logging it, apply to create for Peptide AI, and read what Peptide AI looks for first.